advertise with us.
Investors invest their time in our sites.
the financial arena network of sites offers advertisers an economical yet effective platform to reach an active, online financial decision making audience who are traditionally difficult to reach in other media.
Our users are constantly seeking to invest in and learn about individual companies and investing practice. This atmosphere provides the perfect complimentary messaging environment for advertisers.
According to our 2007 survey our clients are affluent, educated and older than the average Australian. 81% are above 40. 61% are between 40 and 60. A third of our members earn over 75K a year and almost two thirds over 50K a year.
Geographically only 6% of users are located outside Australia, most of them in New Zealand and Australian expats abroad. Within Australia, 61% of users live and work in New South Wales, Queensland and Victoria. The provision of financial information is still a predominantly male environment, although the amount of women taking an interest is growing. However only 9.5% of our users are female, almost exactly one in ten users.
Unsurprisingly our clients are active share traders. Almost 50% of users trade shares four or more times each month. Moreover 80% of all trades are made using an online broker.
Predictably 85% of users consider themselves active investors, mostly in domestic equities 98% and property. 21.5% invest in derivatives while 4.5% in dabble in currencies. 64% of users have indicated their investment portfolios are higher than $100,000, 73.5% are higher than $70,000 and 81.5% are at least $40,000. 28% of users have a Self Managed Super Fund. |
